How is your brand preparing for Web3?  

Many major brands have already demonstrated an interest in the brave new world of Web3. McDonald's has sold digital art pieces to promote the return of the McRib, Charmin has created toilet paper NFTs, and Adidas recently launched an interactive art project to be sold as an NFT, just to name a few.

The upcoming 2022 Super Bowl is shaping up to be the most Web3-centric tentpole event yet: both FTX and have stated they will have Super Bowl ads this year. 

But brands don't have to spend Super Bowl money to be a part of the conversation. Frank’s RedHot recently unveiled an edible NFT challenge ahead of Super Bowl LVI, a prime example of the type of innovative and creative marketing executions we can expect to see in the future.

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